About Cetra
The DIY online reputation
management tool for Australians
Cetra helps you curate what appears when someone Googles your name — replacing unwanted content with authority profiles you control.
Why we built Cetra
We're the team behind ORMA (Online Reputation Management Australia) — a fully managed service that has helped hundreds of Australian professionals and businesses take control of their Google search results.
Over the years, we noticed a pattern. Many people who enquired about ORMA loved the idea of managing their online presence but preferred the DIY route. They wanted the same tools and strategy — they just wanted to do it themselves.
So we built Cetra: the same methodology, the same platform analysis, the same AI-powered content generation — packaged as a self-serve tool you control.
Cetra is not a budget alternative to ORMA. It's a different product for a different type of person. If you want to take control of what Google shows for your name, and you're happy publishing content yourself, Cetra is for you.
Cetra vs ORMA — which is right for you?
I want to curate my own results
- Full SERP audit with sentiment analysis
- AI-generated authority content you publish yourself
- Guided action plan to push down unwanted results
- Monthly monitoring + on-demand scans
- From $199/month, cancel anytime
Handle everything for me
- Full strategy + execution by reputation experts
- Content creation, publishing & outreach done for you
- Dedicated account manager
- Proprietary DA/rankability analysis
- Custom pricing based on scope
What we believe
Transparency
Your reputation score isn’t a black box. We show you exactly how it’s calculated and what drives every point.
Control
You review and approve every piece of content before it goes live. Your search results are curated by you, not an algorithm.
Privacy
Your data stays yours. Row-level security means no one else can see your search results or generated content.
Results over promises
Building a clean search presence takes time. We give you the tools and strategy to get there — not overnight guarantees.
See what Google says about you
Get your free reputation audit in under two minutes. Find out exactly what needs to change to own your search results.
Get your free audit