Cetra

How Cetra works

Your reputation score in 60 seconds. A step-by-step plan to improve it. Here's what happens from the moment you enter your name to the day your page one looks exactly how you want it.

Step 1 — Audit

We scan Google Australia for your name

You enter your name, your location, and your profession. We run three searches on your behalf: your name alone, your name plus location, and your name plus profession. We pull the top 30 results from each.

Every result is classified by AI as positive, negative, or neutral for your reputation. Each one is checked against a list of 58 platforms to see which ones you're already on. Any data broker sites that come up get flagged separately.

Within 60 seconds, you have a reputation score out of 100 and a clear picture of where you stand.

What gets collected

  • · Top 30 Google results per keyword
  • · Full URL, title, snippet, domain, and ranking position
  • · AI sentiment classification on every result
  • · Presence check across 58 high-authority platforms
  • · Detection of 25+ known data broker listings
  • · Monthly trend tracking from the very first scan

Here's what your audit looks like

A reputation score, sentiment breakdown, and a list of what's missing. Everything in one view.

58/100

Reputation Score

Needs work

Gaps in your presence are leaving room for unwanted results.

Page 1 Sentiment

3

positive

5

neutral

2

negative

Sample Results

Example data. Your results will show your own name and links.

Your Name — LinkedIn

linkedin.com/in/your-profile

#1

Your Name mentioned in industry article

industry-news.com.au/article-slug

#2

Negative review example (what you want to push down)

reviewsite.example/listing

#4

Your Name — About.me

about.me/your-profile

#6

Platform Gaps Found

42
MediumCrunchbaseGitHubMuck RackWordPressGravatar+36 more

How the score works

  • Start at 100. Assume a clean slate.
  • -15 for each negative result on page 1.
  • -10 for each data broker listing.
  • -20 if a negative result is in the top 3 positions.
  • -5 for each page 1 slot you don't control.
  • +5 if you own 6 or more page 1 results.
  • +5 if LinkedIn ranks in your top 5.

Step 2 — Score

You get a reputation score out of 100

Your score tells you exactly where you stand. Negatives and data broker listings pull it down. Owning more of your page 1 pushes it up. The goal is 90+, which means a clean page 1 that you mostly control.

After every scan, we compare your score to the previous one so you can see the impact of every profile you claim and every piece of content you publish.

Step 3 — Plan

A prioritised action plan, not a todo list

After your audit, we generate a personalised action plan. Which profiles to claim first (ranked by impact), what content to publish, and which brokers to remove yourself from. Each task shows why it matters and how much it moves your score.

Focus Mode (Pro) walks you through the plan one step at a time. Starter users get the full plan to work through at their own pace.

Typical first-month plan

  1. 1Complete and optimise your LinkedIn profile
  2. 2Register a personal website on your name
  3. 3Set up About.me as a landing page
  4. 4Publish one Medium article in your field
  5. 5Submit removal requests to any detected data brokers

Content we generate

  • · LinkedIn About section (150-250 words)
  • · Medium article intros and full drafts
  • · About.me page bio
  • · Personal website about page
  • · Platform-specific profile summaries
  • · Twitter/X bio (160 character limit)

All content is in your voice, based on your details and optional uploaded resume. You review and edit before publishing. Nothing goes live without your approval.

Step 4 — Build (Pro)

AI writes platform-specific content, you publish

For every platform on your action plan, we generate optimised content designed to rank in Google. Bios, articles, about pages, profile summaries. Each one tailored to the platform and to what you're trying to achieve.

You review, edit if needed, and publish. Cetra doesn't post on your behalf. That keeps you in control.

Step 5 — Monitor

Monthly re-scans catch anything new

Your reputation isn't static. New articles get published, old content gets re-indexed, data brokers re-list you. Every month, Cetra automatically scans your name and sends you a report with what's changed.

If your score moves up or down significantly, you get an email alert. If a data broker re-lists you, we detect it and you can re-submit removal. Every paid plan includes unlimited on-demand scans too.

What happens monthly

  • · Full re-scan of your name across Google Australia
  • · New score calculated and compared to previous
  • · Email report with score change and top next step
  • · Alerts if any new negative results appear
  • · Data broker re-check for Pro users
  • · Action plan updates based on new findings

How long does this take?

Search results don't change overnight. Here's what to realistically expect.

Week 1

Audit, plan, and setup

Run your audit. Set up your top 3-5 priority profiles. Submit any obvious data broker removals.

Weeks 2-4

First results appear

New profiles start indexing in Google. First broker responses come in. You begin to see your score move.

Months 2-3

Meaningful score improvements

Published content gains ranking authority. Unwanted results start getting pushed down. Data broker removals confirm.

Months 4-6

Page 1 transformation

Most users reach their target score. Page 1 is dominated by content they control. Ongoing monthly scans keep things protected.

Start with your free audit

See your reputation score in 60 seconds. No credit card required. 7-day free trial when you subscribe.

Run your free audit

No credit card required. Results in 60 seconds.

Want to see every feature in detail? Browse the full feature list