Every tool you need to own page one

Cetra gives you visibility into your Google search results, shows you exactly where you're vulnerable, and gives you a step-by-step plan to fix it.

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Google audit

See exactly what the world sees when they Google you

We search Google Australia for your name and pull the top 30 results. Every link is analysed — title, snippet, domain, and ranking position. No guesswork. You see the same results a potential employer, client, or partner would see.

Top 30 Google results captured per keyword
Multiple keyword tracking (name, name + location, name + profession)
Results from Google Australia with localised ranking data
Full URL, title, snippet, and domain for every result
Score out of 100 based on page 1 results
Positive results on controlled platforms increase your score
Negative results in top 3 positions weighted heavily
Monthly trend tracking shows your progress over time
Context labels: Excellent, Good, Fair, Poor, Critical

Reputation score

A single number that tells you where you stand

Your reputation score is calculated from the sentiment, source, and position of every result on page one. It goes up when you claim profiles and publish content. It drops when negative results gain ground. Track it monthly to measure real progress.

Sentiment analysis

Know which results are helping and which are hurting

Every search result is classified using AI as positive, negative, or neutral for your reputation. You immediately see the threats — and the assets you can build on.

AI-powered classification using Claude by Anthropic
Heuristic fallback ensures results even during API outages
Colour-coded results: green (positive), red (negative), grey (neutral)
Page 1 sentiment breakdown on your dashboard
58 platforms checked: LinkedIn, Medium, About.me, Crunchbase, GitHub, and more
Platforms categorised by priority tier (critical, high, medium, low)
Detection of existing profiles already ranking for your name
Name match and ideal URL slug suggestions
Track ranking position of claimed profiles over time

Platform gaps

Every missing profile is a spot someone else can fill

We check your Google results against 58 high-authority platforms. If you're not there, that's a gap — and gaps get filled by data brokers, old press, or competitors. We show you exactly which platforms to claim first for maximum impact.

AI content generation

Publish content designed to outrank the results you don't want

Our AI writes bios, articles, and about pages tailored to each platform. Every piece is optimised to rank in Google. You review and edit before publishing — nothing goes live without your approval.

Platform-specific content: LinkedIn bios, Medium articles, About.me pages
Powered by Claude Sonnet — Anthropic's most capable writing model
Tailored to your name, profession, and location
Upload your resume for more personalised content
Regenerate until you're happy — unlimited on Pro
Pro plan featurePro
Prioritised by impact — highest-value actions first
Auto-generated from your gap analysis results
Actions auto-complete when platforms are detected in future scans
Focus Mode walks you through each step
Track progress with pending / in-progress / complete statuses

Action plan

Stop guessing. Follow the plan.

After every scan, we generate a personalised action plan. Which profiles to claim, what content to publish, and in what order. Each completed action improves your score. Focus Mode guides you through it step by step.

Monitoring

Your reputation doesn't sleep. Neither does your monitoring.

Google results change. New articles get published, old pages get indexed, competitors claim the same platforms. Monthly automated scans keep your dashboard current, and email alerts notify you when something shifts.

Automatic monthly re-scans for all active subscribers
Unlimited on-demand scans on paid plans
Monthly email report with score, change, and next step
Email alerts when your score changes significantly
Ranking position tracking for claimed profiles

Start with a free audit

See your reputation score in 60 seconds. No credit card required.7-day free trial when you subscribe.